Something that we thought was vital was the use of the college logo. Without that, it would be difficult for the viewer to immediately recognise who the promotional material was for. We moved the logo around until we were happy that the placement would get the most attention, then we moved the type over to the other side.
We continued using white as it was subtle enough to keep the focus on the main image, but visible enough for readability.
We continued using white as it was subtle enough to keep the focus on the main image, but visible enough for readability.
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