Brief 6: Yearbook Final Boards

Yearbook.pdf

Fine Art Invites: Attempting Landscape

Just to experiment with the format, I thought I would try portrait A5. The first decision would be the orientation of the image:

Although there is a white border at the top and bottom, which I cannot do anything about as it is already 300dpi, I think the first test works better. The rotated image looks out of place as it is set up for a landscape image.

It's difficult to stick to the same wide layout on a portrait, this is my initial interpretation of the layout in this format.

I still prefer the split aesthetics as it is easier to follow. I am sticking to the layout and rules that were set in the yearbook, but tweaking parts of it, such as the point size. I have to work at 8pt on this format otherwise type just won't fit on. I have also had to take advantage of line breaks.

The underline demonstrates hierarchy in a difficult layout that is split into 4. Bigger point sizes don't seem to fit well and the last layout seems to be the best way to hold the title. I also included the Leeds College of Art logo as it is probably required.

Variations of the Invite

I thought I would flip the invite to see what it would look like with text on the cover image.

A nice idea but I think there is too much going on at the back, with the information and the complex image. Worth the experiment though.

Fine Art Invites: Introducing Magenta

Because magenta has been a recurring spot colour throughout the publication, it would be a shame to leave it out of the invites. I thought back to the front cover and what was on the other side - pure magenta. It would make the invite eye-catching and would stand out on a pile of printed material.

It is certainly eye catching, but I think the Perpetua could be prone to bleeding, as it is so delicate and in a small point size. I think I may shift the design around a little using helvetica.

Set it in caps for consistency, and removed the invite in the impression as I found it to be a little too much, and a little distracting. I think there is too much uppercase in this and it will definitely need to be toned down.

Lowercase examples. I matched the 160 tracking used in the publication, and took away '2013' as it should be obvious what year it is, and it split the line to make the layout inconsistent. I aim to highlight this somewhere else anyway.

With the invite text on. I reverted the 'admission free' back up where it was as although it lined up with the left column better, it had one more line which looked too close to the bottom of the page. I have included '2013' but it looks a little odd at the moment as it cuts into the left column.

White on Magenta

Magenta on White

Summary

Overall, having stuck to the aesthetics of the final page, it is consistent with the design. I like the idea of implementing magenta as it responds to the front page. The magenta background will stand out and the debossed impression gives a high-end feel to the print - more than the run of the mill printed invite.

Fine Art Invites: Moving the Composition

First of all, I noticed that I set my document up wrong. These are the margins I have so far:

These are the margins and columns of the yearbook:

A minor change, but needs to be done for consistency. I also thought it would be good to set a baseline grid around the leading of the body copy, which is 13pt:

Everything should be set to start the alterations. This is my first attempt, with and without the images in the final page. It doesn't necessarily have to relate, but it would be nice to include imagery on the back.

The only problem with this is that it doesn't include the invitation process and is more of an informative piece of design. I need to reiterate that the person is personally invited.

This is a little better, although now the word 'PROOF' is missing. Also, I have just realised that I have mocked up the emboss wrong. Not only is the back of it the wrong way round (it should be mirrored) the yearbook's impression is debossed. This has made me come up with another idea.

I have included the invitation entirely on the debossed impression. It isn't really clear on screen, but it would be much more apparent on the printed final as it would pick up light more effectively. The only concern is that it could warp the text a little bit, and because it is a delicate typeface in Perpetua it could make it less legible.

There is also a lack of colour, especially magenta, that I wish to rectify.

Fine Art Flyers/Invitations: Initial Ideas

We are requested to produce some flyers/invitations to go alongside the yearbook. This is my personal development of the flyers, set at an A5 landscape scale to begin with.

Firstly, I thought it would be good for consistency to include the objects on the front cover as part of the artwork of the piece. Initial experiments on the scale of the image:

50% scale

75% scale

100% scale

I think 75% provides a happy medium of 50% and 100% scale. 50% is a little too small, the composition looks a little lacking at the top and the bottom of the image. 100% doesn't contain as many objects.

A mock up of the PROOF emboss effect that would be consistent with the yearbook. I think it would be best to only include this as part of the front, as the image is already complex enough.

The view from the other side.

This is the page as it stands in the yearbook. When copied directly to an A5 scale this is what happens:

On a different format, there will be some type that needs to be moved around. A5 is exactly the same width as the book, but has a slightly smaller height.

Dilate - Development for Extra Pages

This is some development for a collaborative practice within the course. It was my job to develop this page, which would eventually be involved to break up the students' pages. Also, with the style of breaking up imagery, I would hate to crop one of the members out and create a sense of unfairness.

It was tricky, as there was such a contrast of orientations in the photographs, but I came up with one that I am pretty happy with. It helped to simplify it, and the full image of the members help to clarify exactly who it is.

My Final Spreads to Combine With the Others

Development For My Yearbook Spreads

Variations of my personal development for the yearbook.

Every students have their information stored as part of a textedit file. This can easily be copied in, and the words deciphered from the text, demonstrated above.

Some images are huge, 3000dpi is just too big. I altered them in Photoshop.

Other development, which consisted of me finding a balance of imagery, white space and text.