The next step is to create a logo that backs up Movicon's timeless identity. Looking at iconic objects that were part of the filming process over 50 years ago, I think I can modernise an object and really back up the timeless theme of the identity that I am trying to create.
They're still an iconic object in the world of film and a simple logo based around this could generate the aesthetic I'm looking for.
I think this is trying a little too hard to be conceptual and to marry the logo and the identity text. It works on a large scale, but definitely won't transfer well on a smaller scale.
I responded to this camera by creating a iconic response. I also thought it would be good to mock up a tripod, that could be used as part of the identity:
It definitely shares the aesthetics with the film reel, and if these don't come of anything towards the logo, I'm positive they could be applied as part of the identity. I also mocked up a screen that movies would be played on, seeing as I've mocked up a tripod for a camera.
I thought I would also combine the film reels and the camera. Looks a little too complex to be an icon/logo and the lack of detail on the camera looks a little out of place: