I don't know why I didn't think of this sooner really. Talking to Tom from Catalogue on Friday helped to bring up ways to expand the range in my work, which I think is the main weakness so far. He suggested creating a brand, or an identity, for every project which can be applied to a range of deliverables. It is the easiest way to generate interest and to raise the recognition of the set.
After some (shocking) names I decided to stick to Movicon. It's relevant, and rolls off the tongue nicely. Here are others that I thought of which weren't really suitable:
- What Film?
- Guess Film
- Icons of Films
- Movie Icons
- Icons of Cinema
There isn't a lot of names, but I think it's best to go with my gut instinct really, and Movicon is a decent name. The next step, is to create a logo:
I did a few tests with typefaces that I thought would be appropriate for a identity focused around films. They should be narrow, to represent movie posters, bold and preferably sans-serif. However, I have noticed that I haven't really pinpointed the aesthetic that I want, so more research into the subject is needed.