To make this development successful, I needed to constantly print out experiments so I got a visual indicator of what the final thing would look like. Here is the process that I took, annotating and changing as I went:
I decided to scrap the tracking demonstration for now, and include it in a specimen book that I will produce after I have finalised the poster.
After experimenting with folds and ways to display the poster, I opted to stick to a 2:1 format, as I think it leads the eye down the page better. I need to expand this into the specimen book, keeping the aesthetics consistent to this and the digital promotion.
I used blue stock to relate to the colours used in my earlier screenprints, and can be replicated easily on screen.