Friday, 26 April 2013

Creating The A2/A0 Posters

After we finalised an identity, we thought the logical step was to apply it to our printed material first, before mocking it up on signage. We started with the A0/A2 posters, as they would be essentially the same:

Something that we thought was vital was the use of the college logo. Without that, it would be difficult for the viewer to immediately recognise who the promotional material was for. We moved the logo around until we were happy that the placement would get the most attention, then we moved the type over to the other side.

We continued using white as it was subtle enough to keep the focus on the main image, but visible enough for readability.

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