Friday, 26 April 2013

Typeface Considerations

Obviously, it's good to test out different typefaces and how they hold the message - expect the unexpected. I thought it would be good to set them out on big sheets of A3, print them out and analyse them with James. Demonstrated below are 3 variations of the same typeface, one title case, one uppercase and one with 100 tracking to give the type balance on the white space:

We were looking for a bold typeface that embraced the white space, and one that would be adaptable along a range of deliverables.

Taking away the serif typefaces - they weren't relevant

After little debate, we decided to go for GT Pressura (bottom), after narrowing down the options to that, Trade Gothic and Gotham.

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