Friday, 26 April 2013

The Schmucks Record Sleeve

As I was looking through Heydays' website, I found this record sleeve for a band named The Schmucks. Although I don't think it's their best piece of work, I respect how they've used the most overused typeface in the world: Helvetica. It really looks the part on the record sleeve.

The type on the reverse side of the sleeve looks well structured, white text set of a dark background to allow for optimum readability.

I love how the pull-out publication has captions that are set on separate pages on the inside, to take nothing away from the images itself. It is a good way to get the best of both worlds: a full image and a full, articulate description.

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